Robam Oversea Extending Strategy

In 2008, Robam five-year strategic plan was formally initiated. It marked that Robam formally entered into the next five-year golden time for great development. Robam viewed oversea market as a new marketing channel. With the market strategy of basing upon the Southeast Asia and radiating to the whole world with the medium and high-end brand positioning, Robam aspired at becoming the most competitive professional centuries-old kitchen appliances enterprise.

Robam Oversea Dealership Cases

In 2009, Robam signed agency agreement with French Chinese agent and began to present itself in France;
On June 5, 2010, Robam signed cooperation agreement with Myanmar agent and formally launched into Myanmar ;
On July 19, 2010, Robam signed strategic cooperation agreement with the first Pakistan group and formally launched into the Pakistan market as the number one Chinese kitchen appliances brand.

Robam Oversea Business Invitation Advertisements
Dealership Activity
ROBAM Pakistan Marketing Conference in April, 2011
Kitchen and Sanitary Exhibition was held in Myanmar
Bodywork advertisements are promoted in Myanmar
SMS was open in Pakistan

On December 10, 2010, Myanmar agent held a successful exhibition locally, more and more consumers began to know Robam---The top brand in kitchen appliances from China;
On December 20, 2010, Robam first authorized shop was opened in Myanmar and attracted a lot of consumers;
In August 2010, Robam Karachi office and Lahore office in Pakistan were established;
In October 2010, Pakistan agent held Robam products exhibition in local luxury hotel. 26 dealers in Pakistan realized market distribution in the same month;
In November 2010, Robam kitchen appliances sample exhibition hall was established in Pakistan agent headquarters;
In March 2011, Robam 2011 brand new VI exhibition wooden standing was used in Pakistan.
In April, 2011, Robam Pakistan marketing conference was held successfully in Hangzhou.

Showroom Trends
The first showroom was open in Lahore, Pakistan in Nov, 2010
The second showroom was open in Karach, Pakistan in July, 2011
The first showroom was open in Myanmar
Oversea Distributors

ROBAM Myanmar (Head Office)
Add: No., (4,5,6,7), Aung San Stdium, Mingalar Taung Nyunt Township, Yangon, Myanmar
Phone: 95-1-394888, 95-99-5170007
Fax: 95-1-393008


ROBAM Pakistan (Head Office)
Add: Suit #224-225,5th Floor, MEGA Towers, Gulberg Main Boulevard, Lahore, Pakistan
Phone: +92 (0)423 5777612-14
Fax: +92 (0)423 35763539