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 Home >> About Robam >>Brand experience |
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Foundatin stage
（1979—1988） |
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In 1979: predecessor Robam, Hangzhou Yuhang Red-Star hardware factory was set up. From 1986 to 1980, positioning itself in the sheet metal industry, Robam started a matching stamping, bending, spot welding, and other craft work procedure. Establishing a technology development and implementing the framework system, with a product from prototype to finished product available－a integration and development capabilities, within which the design and development capability of mold as the core technology.
Relying on technology and technology systems, the sheet metal products are widely involved in refrigerators, fans, range hoods, and other appliance facilities.
In 1988, Robam began to develop a unit of products, and launched their own brands -- "Red Star, " the domestic Range Hood of first-generation. |
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Improvement stage
（1988—1999） |
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In 1987 Robam dirverted from the sheet metal industry to the kitchen electrical appliance industries, and established the research and development, production, sales, integration services as the business model. In the production and sale of Red-Star continue licensing PY-1-Range Hood. At the same time Robam successfully passed the registration audit－a more independent, self-confidence, successful brand －Robam " by the State Trademark Bureau. Registration, covering 40 major categories of products areas.
From 1989 to 1990 PY Series Range Hood of Robam appeared to the marketand won” the excellent product of the province” title. Robam PY-3-Range Hood first exported to Thai.
In 1991 Robam first invested in CCTV product advertising, and enlarge sales synchronous nationwide.
In 1995 Hangzhou Robam Industrial Group Co., Ltd. was set up in Hangzhou, which is in charge of a number of closely enterprise, and specializing in the production of kitchen appliances products.
From 1992 to 1995, products have extended to gas stoves, household disinfection cabinets, electric heating devices, and other series, and withthe annual production capacity of 26 million sales in Taiwan, its market share continued to maintain its leading place.
Established the nationwide sales and service network, Robam became well-known brand.
Becoming the only enterprise in this industry won a National Award for the highest quality products
Winning a leading quality "Golden Bridge Award" by Department of Commerce awarding in sales and quality for several times,
By the National Association for the quality of the "National Committee users," Robam was given the "National Customer Satisfaction product" title.
Starting the research and development of domestic production of the first generation of deep-counter Range Hood, the first to lead the industry product changes.
From 1998 to 1996, on foundation of deep counter-Range Hood, Robam took the lead in research and development if range hood breakthrough technology -- a "free demolition and wash."
Winning the first batch of an honorary title of "famous trademarks" and "brand name" in Zhejiang Province.
First passed the ISO 9000 quality system certification in this industry.
Using a comprehensive new VI image identification system to regulate business and brand management. Implementing the reform and becoming a modern-private joint-stock enterprises, once again a clear position in the electrical appliances (kitchen) industry.
In 1999, the "free demolition and wash" Range Hood appeared, drawn the industry attention as technical highlights.
Marketing system reform and sales channels have changed, set up Marketing Center in headquarters.
Establishing a "people-oriented" business idea, Robam absorbed large-scale recruitment of high-quality personnel nationwide. |
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Speeding stage
（2000—2005） |
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2000 " a solid foundation for intensive" marketing strategic thinking to set up 48 marketing branches nationwide, to starte a comprehensive high-speed growth in the district.
2001 --- 2003 in the "decisive end", "Brand" "regulating management" guide, the market share has remained 40% -50% growth, once again becoming the industry leading brands.
Internal management level have improved substantially, have passed the ISO 9000, ISO 14001 certification ...
2004---2005. According to the Statistical published by the State Statistical Bureau and other authoritative market research organizations, in 2003, the market share occupied first nationwide.
"Top 500 Chinese brands" by World Brand Laboratory continuously, brand assets totaling 1.933 billion.
Research and development for new pressure cooker, Induction Cooker, and other small electrical appliances, in 10 major cities throughout the country Robam held simultaneous press conferences, declaring the entering to the field of small electrical appliances.
Becoming the country's first batch of "a good standardization" of pilot enterprises, by the National Standardization Management Committee, Robam was assigned to won the highest-level certification -- ISO "AAAA" level.
First batch of "Chinese brand name" honorary enterprises in this ndustry. |
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Innovation of brand and technology
(2006—Until now) |
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Robam brand won the "Asian Brand 500" in 2006,listing the first one of the domestic kitchen area .
A new brand research nationwide launched a new brand positioning and planning.
Robam have become the first batch of "residential kitchen and toilet standardization sample base by Department of Construction
"Commodities 738" range hood of Robam products has won the "Oscar Award of Chinese industry," said Gold innovative design.
In 2007, the Great Hall of the People in Beijing "Innovation America Life" brand, technological innovation news conference was held, and Robam announced that Robam will be located in the field of home appliances. Focusing on a new interpretation of its own "know how to live with their appliances innovation" , technological innovation as the core motivation, and follow a healthy operating on the road to sustainable development, to become bigger and a stronger, longer business, brand century. ... |
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