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 Home >> About Robam >>Culture |
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| Robam appliances spirit sculpture |
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| Ladder of the wisdom |
The book of changes says: if it is good in goodness, human should be progressive and ceaseless. Robam uses its strength.
The Ethics says: too straight seems curl, while too witty seems clumsy. Robam takes its intelligence.
Self-improvement, ceaselessness, curl if too straight is the original meaning of sculpture.
Straight but no toughness, upwards but no eluding in curl, they are the figures of the sculpture.
Powerful physique gives Robam the power to face the changeable era;
Straight character gives Robam the impetus to pursue its quality non-stopped.
Intelligent soul gives Robam the enterprise behavior knowledge to fully understand the life.
Common value |
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Creative, harmonious, progressive
Creation is the soul to develop a company not only can directly display a competitive power but also can decide the enterprise status in market trend. Whether enlarging production or running a business meticulously, they are both decided by the important cost strategy. Creation is the only way to promote the brand value.
In the process of create a nice life for our customers, the harmony in appearance and quality will bring unexpected Aesthetic experience. During the production of Robam products, we, with the fierce responsibility and creative mind, will offer products pretty good in both appearance and quality persistently.
The right attitude of an enterprise is to be progressive, which is the impetus in enterprise development, and the typical future of a learning-style enterprise. Everyone in Robam, after get theclear responsibility and fierce creation, can form a common progressive atmosphere, then the enterprise can last long and advance to success. |
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| Spiritual culture of the enterprise |
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1. Conception:to be a respectful enterprise
Only when can provide continual value, an enterprise can last long and be respected by society.
Only when on the platform of enterprise. we can display our talent and realize the social value as an employee.
Robam know deeply the obligation and duty as a enterprise Citizenship, and we will work whole-heartedly for our employees, our customers, and our partners, our goal is to be a enterprise citizenship who can be respected by creating continual value for society.
In the platform of Robam family, to be respectable is the conception and proud to every dedicated employee. The honor of enterprise comes from consumers, honor of employee comes from enterprise, and finally they all come from the value every employee creates by continual efforts.
2. Duty of an enterprise: offer advancement, quality, human-centered products and service, make life more comfortable.
Advancement: with the product technique and growing creative design, Robam will promote the character of products, to surpass others and also myself,. We will not only be the leader, but also keep young and modern.
Quality: After using our products and service, we will try to let consumers to feel the Robam’s guarantee in quality and become a symbol and mark of high-quality life after promoting the life taste.
Human base: Robam will concern about the life of customers, and focus on human. We shall meet the Physiological and psychological needs, material and spiritual needs of customers and create a elegant and comfortable surroundings as well as display a enjoyable life taste.
3. Spirit: creative honest, cooperative, and effective
Creative: With the development of society, environment changes, and market varies, so there is no such an eternal but effective way, also no eternal robust market and no best-selling products, by be creative and change our methods, our products, our service, however the society develops, environment changes, and market varies, we can occupy a never-lose place in market competition and make the Robam along run for hundreds and also a brand name for hundreds.
Honesty: honesty is the base to human-beings, also to enterprises. Sincerity, also trust, with some relation links between them, seems the same, but varies. Sincerity refers to the character and belief inside, and honesty stands for the concrete behavior and value conception while communicating with someone or society. In China, when sincerity and trust mix together, there is honesty, which basic meaning is words and behaviors are co-existed.
Cooperation: cooperation is not only a team spirit, also a strategy for arranging sources for the development of enterprise. Cooperative, we cooperate within the enterprise to realize our ideal goal, and we cooperate the success outside to enlarge our source support and make Robam stand on the shoulders of the giants.
Effective: Time is fair to everyone and enterprise. So people in Robam will do the right deeds in limited time, and do it better with scientific methods, win our market new chance and keep Robam advanced. We have “three immediateness”,carrying out immediately after plan is made, finding solutions immediately when difficulties appears, and immediately dealing with problems when there is trouble.
4. Corporate values : justice, fairness, integrity, orderly
Justice: an old saying goes: justice can bear majesty. Justice is the base to establish a enterprise’s majesty. Justice means order in rules and also fairness in rules to everyone. The base point of justice is to use rules to limit people, but not to limit people by human-beings. Justice highlights that it is that facts accounts, especially accuracy and effectiveness.
Fairness: there are three forms in fairness—fair beginning, fair results, and fair rules. When these three are fully used and carried out in enterprises, the enterprises can realize their fairness goal, and so fairness can be the behavior standard of employees.
Integrity: integrity is a way to display rule. Only integrity can bring morality to benign environment of enterprise competition. In enterprise organization, integrity has different functions in different posts. As to employee, integrity means to treat company sincerely and honestly; as to leaders, integrity means to treat the employees as family members and communicate whole-heartedly and deal with the conflict whose violation of the principle. If an enterprise has a right integrity value, it can avoid some unnecessary problems and behavior as principles.
Orders: No rules, nothing can be accomplished. This teaches us the importance of orders. If a company can work orderly, then some complex work can be standardized, simpled,，also can be rules to obey. So every employee can work effectively, actively and creatively. |
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1. Robam culture：Sets up hundred years enterprise, creates hundred years brand, becomeshas the global competition strength the electrical appliances industrygroup
It is action but not slogan that counts in building a hundreds enterprise.
With the principle "sound operation, innovation and sustained development”, and positive and pragmatic attitude, head for shaping the sustainable development goals, and building a global family electrics group.
2. Robam tragedy：
We are positioning in the household appliance industry, and based on with the kitchen appliances. Also we are expecting to involvement of the white home appliances, and other fields. With good management and technical innovation as the driving force, we will take the road of sustainable development to provide consumers with the valuable products and services. Expecting a stronger , bigger, longer Robam and turn it into a sustainable evergreen enterprises. |
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1. Enterprise management concepts : rule first, leaders second
Robam thinks, within the enterprise, the management system is fundamental. The rule is based on human standards, not the individual wishes. It is rules, rather than the administrator the likes and dislikes of the administrator that counts in an enterprise. Management is also a means to solve problems and show the coordination and balance. A management rule is the embodiment and it is a clear internal norm of behavior paradigm.
2. Enterprise talent idea: a people-centered, talent is the biggest wealth.
We always believe that talents are the most valuable asset in Robam. Only when employees are working in a good environment, and with the greatest talent space, enterprises can be sustainable development. Firstly the "people-oriented" idea shows respect to talents; on the basis of equality, we respect for staff career development goals, and respect for the staff of the different enterprises; secondly, in respect of the premise, we concern about staff, treating the staff of the enterprise as business partners who help them achieve career. Again, the "people-oriented" idea is trying as much as possible to provide a platform for the development of employees.
3. Technology concepts: leading is from the continuous innovation
Technology is the first competitiveness of enterprise. Only continuous innovation can win market share and be ahead of the field. Technology innovation is a perennial source of power, and innovation derives from understanding of technology, market, consumers, development of the industry trends and so on. The world is diverse, only a profound understanding of this point can we truly innovative, demonstrates enterprises in technology development.
4. Enterprise Quality Concept: quality comes from the endless satisfaction
"Dissatisfaction is the vehicle of progress."Robam knows the demands of consumer is endless, and only by constantly upgrading the quality of products ,and improving the production process of every detail can be faster and better to new roads ahead!
5. Enterprise Concept: Efforts, your satisfaction!
The satisfaction of customer is the goal of all Robam employers! The definition of Robam "efforts", which is "no best, only the better," and the quality of service is our determined pursuit!
6. Enterprises style: pragmatic, cautious
A pragmatic prudent business is the style we believe. Pragmatism is realistic action, which is the basis for the survival of business. The sound base is long-term, enterprise-oriented, practical and orderly development. Attention to reality stresses the enterprising spirit. With no exclusion, no utopian, we are in the pursuit of a full and vibrant future. |
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